MARKETING & BUSINESS Toolkits for Doula and Birth Professionals

MARKETING & BUSINESS Toolkits for Doula and Birth Professionals


The Ultimate Birth Doula Toolkit is informative, practical, and mindful and is designed for anyone looking to create or grow their doula business.  PLUS This has added marketing templates that you can use, right now, to better your own business!  

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The Ultimate Birth Doula Toolkit –
A comprehensive guide to empowering new families
and starting your doula business

Do you want to become a labor doula / birth doula but don’t know where to get started?  Are you already a doula but want to make some changes to improve your business?  Do you want to spend less time working on the logistics of your doula business and more time supporting clients?  The Ultimate Birth Doula Toolkit has you covered!

When you purchase The Ultimate Birth Doula Toolkit, you will receive a 100-page Birth Doula Guidebook, Discover Your Philosophy questionnaire, and 8 templates that you can start using immediately in your doula business.  This Toolkit is a comprehensive framework for structuring your thriving doula business and becoming the best version of your doula self.  The Ultimate Birth Doula Toolkit is informative, practical, and mindful and is designed for anyone looking to create or grow their doula business.

What's Included in the Toolkit?

Birth Doula Guidebook – This extensive guidebook will lead you through the process of establishing yourself as a doula. It will take you step-by-step and in great detail through the process of preparing for your first clients, and then through the entire client process from initial client inquiries to postpartum follow-ups.   Here’s a sample of what you will find in the guidebook:

Checklists – what information to include on your website and in your contract, what to pack in your birth bag, ways to support mom and partner at a birth, and more.

Sample Outlines – what to cover in your consultations, prenatal visits, and postpartum visits.

Philosophy Questionnaire – Discover your doula style and core beliefs, which will enable you to create a doula practice that is representative of you.

Copy and Paste Templates – Save yourself time. These 8 templates will be sent to you as Microsoft Word documents and can be easily customized and made your own.  Included are all the essential documents you will need to start working with clients: 

  • Client Notes Template
  • Contact Information Template
  • Feedback Form Template
  • Inquiry Email Response Template
  • Intake Form Template
  • New Client Checklist Template
  • Website Page Template
  • And a Partner Letter Activity that is ready for you to use with clients

Marketing Templates

  • 7 Client Handout Templates –These handouts are ready to use with clients.
  • Birth Plan Template
  • Cesarean Birth Plan Template
  • Birth Plan Tips
  • Planning for the Postpartum Period
  • Postpartum Tips
  • Birth Partner Checklist
  • Ways to Prepare (for the birth and beyond)

Workflow Checklist Template – “Workflow Checklist” refers to a thorough checklist that includes all of the things you need to do and want to cover from the time a client hires you until you are done following up with them postpartum. This template is the workflow checklist I use in my personal doula business.  It can easily be modified to fit you and your practice.

A quick reference list of all documents included with this set, along with ideas and suggestions for how you can use them to get the most out of your investment.  

What will I learn?

In this Toolkit you will find materials I have created with love over the years and that I personally use in my successful birth doula business.  I have gone through the process of starting a doula business from scratch so you don’t have to.  You will be able to take the contents of the Toolkit and directly apply the information and materials to the work you do or are getting ready to do as a doula.

As you go through the Birth Doula Guidebook, you will be given guiding questions to discover how to make all aspects of your business reflect you and your philosophy.  You will also receive recommendations throughout that will increase your effectiveness in supporting clients, improve the organization and professionalism of your doula business, and increase your consultation-to-hired client conversion rate.

Common Questions about the Doula Toolkit

  • Is this toolkit just for new doulas? – No! While this toolkit was created with the new doula in mind, which is evident in the thoroughness of the materials, even the experienced doula will find ideas and tips that will make their practice more successful.
  • Is doula training needed in addition to this toolkit? – Yes! This toolkit is not designed to teach you support techniques or about the stages of labor, which are usually the main topics covered at doula trainings.
  • Is this toolkit needed in addition to doula training? – Yes! The Ultimate Birth Doula Toolkit is designed to walk you step-by-step through the process you will go through as a doula; giving you concrete, practical suggestions you can use in your interactions with clients and in the structuring of your business.  These topics are generally not covered in depth at doula trainings.  Additionally, you may receive hard copies of some forms you can use in your business at your doula training, but with this toolkit you’ll receive electronic copies of documents you can easily customize to suit your individual needs.
  • Does this toolkit promote a one-size-fits-all doula practice? – No! The Ultimate Birth Doula Toolkit provides the backbone and organization of your business, but not the philosophy or training.  You will be able to personalize all the materials and ideas you find in this toolkit in a way that fits you and your business.  You will also be given plenty of prompts to help you discover your beliefs and style so you can build a doula practice that represents you.
  • How will I receive the Toolkit? – After completing your purchase, you will be sent an email with all toolkit files attached. You will be able to download the materials as many times as you wish and on any device.

When you use The Ultimate Birth Doula Toolkit, you won’t have to start your doula business from scratch.  You will be given easy to follow steps to make your doula services more inspired, effective, and professional.  This toolkit takes the guesswork out of developing your doula business and client process.  You’ll save precious time so you can focus on why you became a doula in the first place – to spend your time supporting expecting and new families.

What People Are Saying! 

One major benefit of this toolkit is that it helps a doula find out where they stand, which allows them to figure out their target market.  Marketing to the right people is huge, so this toolkit is very helpful!  It is organized and pulls everything together for doulas. –Jen

The Ultimate Birth Doula Toolkit is a great resource!  It takes away the feeling of being overwhelmed entering into the world of birth work and would really benefit someone like me who is just starting out.  The toolkit is helpful in addressing things I wouldn’t even think about, is comprehensive without being overwhelming, is clearly laid out and extremely helpful, and is varied to conform to different business styles.  I think it is a super valuable resource!  Excellent work on this toolkit! – Anna


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